In today's world, where technology is changing everything around us, banks are no exception. Banks are embracing digital technologies to offer better customer experiences and innovative financial solutions. Among these new-age banks, AU Bank is a name that stands out for its customer-centric approach and innovative solutions.
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| AU Small Finance Bank |
AU Bank is a new-age bank that offers a range of financial products and services to its customers. The bank's vision is to be a trusted and customer-centric financial services provider that empowers people to achieve their dreams. Here's what you need to know about AU Bank.
History of AU Bank:
AU Bank was founded in 1996 by Sanjay Agarwal as Au Financiers, a non-banking financial company (NBFC). The company was focused on providing loans to the underserved and unbanked segments of the society. In 2017, the company received a banking license from the Reserve Bank of India and transformed itself into a full-fledged bank. Today, AU Bank has over 700 branches across India and is known for its innovative solutions and customer-centric approach.
Products and Services of AU Bank:
AU Bank offers a range of financial products and services to its customers, including:
• Savings Accounts: AU Bank offers savings accounts with competitive interest rates and zero balance requirements.
• Current Accounts: AU Bank offers current accounts for businesses with various features and benefits.
• Fixed Deposits: AU Bank offers fixed deposits with attractive interest rates and flexible tenures.
• Loans: AU Bank offers various loans, including personal loans, home loans, business loans, and vehicle loans.
• Credit Cards: AU Bank offers credit cards with excellent features and benefits, including zero liability, multiple reward programs, and easy EMIs.
Customer-Centric Approach of AU Bank:
AU Bank's customer-centric approach is what sets it apart from other banks in the market. The bank believes in building long-term relationships with its customers by offering them personalized solutions and services. AU Bank's customer service is available 24x7 to assist customers with their queries and concerns.
AU Bank also focuses on financial literacy and education, which is essential for empowering customers to make informed financial decisions. The bank offers various financial education programs, including seminars, workshops, and webinars, to educate customers on various financial topics.
Innovation at AU Bank:
AU Bank is known for its innovative solutions that offer convenience, safety, and savings to its customers. The bank's mobile banking app, AU ABHI, allows customers to access their accounts, make transactions, and even apply for loans and credit cards on the go. The app also offers various features, including bill payment, fund transfer, and investment options.
AU Bank has also implemented various technologies to enhance its customer experience, including contactless payment technology, digital KYC, and online account opening.
Conclusion:
AU Bank is a new-age bank that is focused on offering innovative solutions and a customer-centric approach to its customers. Its range of financial products and services, including savings accounts, loans, and credit cards, caters to the diverse financial needs of its customers. Its focus on financial literacy and education, along with its innovative solutions, makes it a bank that is worth considering for those looking for a modern and customer-friendly banking experience.
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